QUESTIONS

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a) Your target audience and ideal customer are already defined.
b) A Beta version is on-going or planned to start. And a delivery due date is forecasted.
c) You’ve got investment to hire a sales team.
d) You have a pricing strategy.
e) Your customer segment is still unclear so you need to go to market to explore all possibilities.

Correct answers:

a) Your target audience and ideal customer are already defined: Before going to market, it's essential to have a clear understanding of who your target audience is and who your ideal customers are. Defining your audience helps you tailor your marketing and sales efforts effectively and reach the right people with your solution.

b) A Beta version is on-going or planned to start. And a delivery due date is forecasted: Before launching your solution, it's beneficial to have a Beta version in progress or planned. Beta testing allows you to gather valuable feedback, identify and fix issues, and improve your product based on real user experiences. Having a delivery due date forecasted ensures that you have a timeline for when the product will be ready for a wider audience.

d) You have a pricing strategy: Having a pricing strategy in place is crucial before going to market. You need to determine how you will price your product or service, whether it's based on value, cost-plus, competitive pricing, or another method. A well-defined pricing strategy ensures that you can monetize your solution effectively and cover your costs while remaining competitive in the market.

The incorrect statement is:

e) Your customer segment is still unclear, so you need to go to market to explore all possibilities: Going to market with an unclear customer segment is a risky strategy. It's essential to have a well-defined target audience and customer segment before entering the market. While you can refine your approach and explore opportunities, launching without a clear understanding of who your customers are can lead to unfocused marketing efforts and ineffective sales strategies. It's better to do market research and customer segmentation before entering the market.

QUESTIONS

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